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Nykaa Pink Disco Ball Rolls Above Building

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FOOH Impact Score

Impressive

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Credits

Brand: Nykaa

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: India

City: Mumbai

Effects / Animations: Simple Motion, Complex Motion, Bouncing, Large Objects, Morphing & Transformation, Rigid-Body

Surroundings: Grand Hotel, Cars, Streets

Date posted: November 16, 2024

Source: Instagram

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In this Nykaa fake ooh ad, a massive pink disco ball emerges from behind the Grand Hotel in Mumbai and dramatically rolls over its rooftop, encircling the building's elegant façade. The ad humorously reimagines a bustling Mumbai street as a launchpad for beauty excitement, with the oversized disco ball transforming a cityscape into a countdown for the Pink Friday Sale. A creative display that masterfully blends fun and product storytelling with a dynamic twist on seasonal shopping fever.

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