Chico Bento Hat Spotted in Brazil's Landmarks

This Chico Bento FOOH ad begins with a drone shot of Farol da Barra in Salvador, where an enormous straw hat appears balanced atop the lighthouse. This moment cleverly highlights the cultural appeal of the film as the hat then travels across iconic Brazilian landmarks—the sailboat pulling it across the emerald waters near Praça Mauá in Rio de Janeiro, its descent onto the São Paulo Museum of Art, floating above the Botanical Garden of Curitiba, gliding past Sugarloaf Mountain, traversing the beach of Fortaleza, and finally appearing above the Santuário Arquidiocesano São Francisco de Assis in Belo Horizonte—showcasing the national reach of this theatrical release. As a perfect blend of captivating storytelling and effective product integration, the computer generated imagery enhancement is designed for boosting awareness of the exclusive cinematic experience.