Chico Bento Hat Spotted in Brazil's Landmarks

This FOOH (fake out-of-home) CGI advertisement features an enormous straw hat, belonging to Chico Bento, travelling across Brazil. It begins with a drone shot of the hat balanced atop the Farol da Barra lighthouse in Salvador.

The hat then journeys across several iconic Brazilian landmarks: a sailboat pulls it across the waters near Praça Mauá in Rio de Janeiro, it descends onto the São Paulo Museum of Art, floats above the Botanical Garden of Curitiba, glides past Sugarloaf Mountain, traverses the beach of Fortaleza, and finally appears above the Santuário Arquidiocesano São Francisco de Assis in Belo Horizonte.

This computer-generated imagery enhancement aims to boost awareness for the exclusive cinematic release of the Chico Bento film, showcasing its national reach and cultural appeal through captivating storytelling and product integration.