Moooi Giant Flowers Bloom on Oriental Pearl Tower

This fake out-of-home advertisement for Moooi opens with a detailed view of Shanghai’s Oriental Pearl TV Tower, near its glowing sphere, with the city skyline in the background. The brand’s new store launch is subtly introduced.

Giant pink flowers bloom and recede across the tower’s sphere and along its structure. Lush vines, threaded with pink blossoms, weave through the tower’s legs. The camera focuses on the opening and closing petals against the urban backdrop, celebrating Moooi’s first Shanghai store as a moment of spring, creativity, and new beginnings.

Through augmented reality, this Moooi home design ad transforms a familiar city landmark into a fresh spectacle. It highlights Moooi’s aim to make their Shanghai arrival a vibrant seasonal celebration and an artistic statement.