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Lemon Perfect Eiffel Tower Turns Lemon Yellow

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Credits

Brand: Lemon Perfect

Agency / Production / VFX: Unknown

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In this Lemon Perfect cgi campaign, a wide aerial view reveals the Eiffel Tower rising proudly against the Paris skyline, framed by the gentle curves of the Seine River as a backdrop for this vibrant hydration brand. The scene unfolds as a giant lemon-colored banner unfurls from the peak of the tower, revealing the sideways wordmark “lemon perfect,” and with a final snap, the entire structure seamlessly turns into a rich yellow, reimagining the Paris landmark in support of Olympic athletes while suggesting a Lemon Perfect drink for every sport. With an engaging use of VFX, this Lemon Perfect enhanced water cgi campaign transforms a global icon into a relatable spectacle, highlighting Lemon Perfect’s celebration of athletic spirit and citywide momentum during the Paris Olympics.

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: France

City: Paris

Effects / Animations: Building Transformation, Morphing & Transformation, Banner, Cloth

Surroundings: Eiffel Tower, Seine River, Skylines

Posted on July 26, 2024

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