Lemon Perfect Eiffel Tower Turns Lemon Yellow

Eiffel Tower Transforms for Lemon Perfect

This CGI campaign features a wide aerial view of the Eiffel Tower in Paris, set against the city skyline and the Seine River. A giant lemon-coloured banner unfurls from the tower's peak, displaying the sideways wordmark "lemon perfect."

The entire structure then seamlessly transforms into a rich yellow. This VFX-enhanced video reimagines the Paris landmark to support Olympic athletes and suggests Lemon Perfect as a drink for every sport, highlighting the brand's celebration of athletic spirit and citywide momentum during the Paris Olympics.

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Credits

Metadata

Work Type: FOOH
Country:France
City:Paris
Date posted:July 26, 2024
Source:Instagram