Translink Flower Garden Blooms on Street

Translink Flower Garden CGI Campaign

This CGI campaign for Translink features a double-decker bus rounding the corner in front of the Provident Building in Belfast, Northern Ireland. As it moves, a trail of blooming flower gardens bursts to life on the street behind it, stretching along the road.

Butterflies flutter gently through the air, celebrating Earth Day. This Translink advertisement uses CGI effects to transform a city commute into a fresh and relatable spectacle, highlighting the company's commitment to promoting greener travel, cleaner air, and a healthier environment.

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FOOH Impact ScoreSolid
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Shortlisted at the FOOH Awards 2025

Credits

Brand:Translink
Agency:Squint Creative
Production:Squint Creative
VFX:Elevator Promotional Marketing
Sound:Squint Creative

Metadata

Work Type: FOOH
Brand Industry:Travel & Hospitality
City:Belfast
Date posted:April 22, 2024
Source:Instagram