FOOH Impact Score:
Solid
Learn moreIn this Shu Uemura FOOH ad, a woman stands in awe as a giant Hard Formula Eyebrow Pencil towers before her. The ad humorously reimagines an everyday beauty ritual with a captivating scene where sakura petals delicately sharpen the pencil’s tip to a perfect point, echoing the precision of a naginata blade. A Memorable FOOH ad that masterfully blends creativity with a distinctive take on beauty and precision.
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