FOOH Impact Score:
Outstanding
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In this Miami Design District FOOH ad, the scene opens on a sleek corner balcony cloaked in glass, spotlighting an art installation blanketed in vivid blue monarch butterflies. The scene unfolds as a young girl steps closer, prompting the butterflies to disperse in a smooth flutter, unveiling 'The Man From The Future' by renowned artist Carlos Cruz-Diez in a bold tribute to Earth Day. With an engaging use of augmented reality, this Miami Design District visual installation FOOH ad transforms a simple public space into a fresh, relatable spectacle, highlighting Miami Design District’s commitment to merging art and sustainability.