Miami Design Sculpture Covered with Butterflies
Miami Design Sculpture Adorned with Butterflies
This Miami Design District FOOH ad features an art installation on a sleek corner balcony, initially blanketed in vivid blue monarch butterflies. The scene progresses as a young girl approaches.
Her presence causes the butterflies to disperse in a smooth flutter, revealing 'The Man From The Future' by artist Carlos Cruz-Diez. This augmented reality installation serves as a tribute to Earth Day.
The visual transforms a public space within the Miami Design District, highlighting the area's dedication to combining art with sustainability.
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FOOH Impact ScoreOutstanding
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