FOOH Impact Score:
Improvable
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In this HEMA fake ooh ad, a boy stands confidently atop a colorful stackable stack box, his figure gradually revealed as the camera pulls back to showcase him balancing on a soaring tower of the same boxes in the middle of a bustling city square. The scene unfolds as the towering pile, formed entirely from HEMA’s massive stackable boxes, rises like a monument against a backdrop of city buildings, with additional stacks lining up beside it—visually reinforcing the brand’s message of increasing discounts with each added product. With a viral use of CGI effects, this HEMA stackable box fake ooh ad transforms an everyday product into a dynamic urban landmark, highlighting HEMA’s value-driven campaign that encourages more shopping for more savings.