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LEGO Monster Truck Soars Off the Bridge

FOOH Impact Score:

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Solid

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Credits

Brand: LEGO

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Retail & Consumer Goods

Country: Unknown

City: Unknown

Effects / Animations: Large Objects, Complex Motion

Surrounding: Bridge

Date posted: January 25, 2024

FOOH.com is the biggest vfx advertising library. If you are the creator of this LEGO ad or would like to add your work Submit your work!

This LEGO vfx advertising begins with a massive LEGO monster truck soaring off a broken bridge, framed against a dusty horizon. This moment cleverly highlights the versatility of the product in unexpected situations as the truck dives through the air, lands hard onto the road, swerves dramatically while kicking up a cloud of dust, and then regains balance before coming to a smooth stop with its wheels spinning briefly. As a perfect blend of resonant storytelling and effective product integration, the VFX enhancement is designed for showcasing the new LEGO sets in the Nowości 2024 campaign.

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