FOOH Impact Score:
Outstanding
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In this Netflix faux ooh ad, an impactful aerial shot reveals the Empire State Building glowing against the New York City skyline as it lights up with 'THE SIX TRIPLE EIGHT' in striking neon. The ad dramatically reimagines the iconic skyscraper as a dynamic storytelling canvas, using computer generated imagery to project scenes from the film across its tiers, transforming the structure into a moving tribute. A memorable moment that masterfully blends creativity and brand identity with a resonant salute to the untold story of the 6888th battalion.