Joie Baby Cobbled Street Turned into Jungle
Cobbled Street Transforms into Jungle
This CGI campaign for Joie Baby features a stroller navigating a cobbled street, initially lined with traditional buildings. The scene dramatically shifts as lush greenery emerges, vines proliferate, and orangutans appear.
One orangutan is seen swinging overhead, while another waves from the sidewalk. Through the use of VFX, the urban setting is transformed into a vibrant jungle pathway. This Joie Baby stroller campaign conveys the message that every outing is a new adventure.
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FOOH Impact ScoreSolid
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