FOOH Impact Score:
Solid
Learn moreIn this Joie Baby cgi campaign, a stroller glides along a cobbled street flanked by traditional buildings. The scene unfolds as the street suddenly bursts into life with lush greenery sprouting up, vines taking over, and orangutans playfully appearing—one swinging overhead and another waving from the sidewalk. With an engaging use of VFX, this Joie Baby stroller campaign transforms a quiet city passage into a vivid jungle pathway, highlighting Joie Baby’s message that every outing is a new adventure.
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