FOOH Impact Score:
Impressive
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Imagine a pair of oversized chocolate fish gliding silently through the skies of Paris. That’s the distinctive premise of this À La Mère de Famille CGI campaign featuring their seasonal Poisson Pierre-Jean chocolate creations. The video unfolds as two giant chocolate fish hover over bustling city streets, drifting gracefully past parked cars and historic Parisian facades while a stream of swirling chocolates forms a glowing trail leading to the doorstep of À La Mère de Famille. Entranced, the fish follow the path as the candies funnel into the store just before the door rolls shut, leaving them outside to drift momentarily before floating into the sky. Using engaging CGI effects, this À La Mère de Famille CGI campaign transforms the festive streets of Paris into an innovative product showcase.