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Outstanding
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This Costa Coffee mixed reality ad begins with a giant coffee cup hovering alongside a Kuwait skyscraper, lifted gently by an array of colorful balloons. This moment cleverly highlights the joy of celebration and Costa’s free coffee offer as city-goers look up in awe at the surreal installation blending into the urban skyline during Eid festivities. As a perfect blend of memorable storytelling and creative product integration, the computer generated imagery enhancement is designed for driving engagement and social sharing of the campaign.
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