Desigual Giant Ribbon Wraps Duomo di Milano

This Desigual CGI campaign opens on a clear day with a view of the Duomo di Milano. A giant pink ribbon, featuring a heart-shaped tag with the Desigual 'D' logo and 'Milan Pop-Up 9th–11th May', floats into frame and begins circling the cathedral. This introduces the Not A Doll fashion collection.

The ribbon accelerates, wrapping around the Duomo while people continue across the square. The camera shifts angles, following the ribbon as it extends around the opposite side of the cathedral until both ends meet, forming a huge bow around the landmark. The heart-shaped tag remains attached, alongside additional tags reading 'ESTER EXPÓSITO' and 'NOT A DOLL'.

The camera then pulls out to a wide view, revealing the full installation surrounding the monument. This promotes Desigual’s Milan pop-up event and its collaboration with Ester Expósito, transforming the historic cathedral into a fresh, relatable spectacle through CGI.