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Lotto Giant Glowing Orb at Toruń Town Hall

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FOOH Impact Score

Impressive

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Credits

Brand: Lotto

Metadata

Brand Industry: Services

Country: Poland

City: Toruń

Surroundings: Old Town Hall, Nicolaus Copernicus Monument

Date posted: October 29, 2024

Source: Instagram

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Imagine a historic city square illuminated by a mysterious celestial sign. That’s the engaging premise of this Lotto FOOH ad featuring a glowing orb hovering over Toruń’s Old Town Hall. The video unfolds as the camera glides over the Old Town Hall in Toruń, Poland, revealing the Nicolaus Copernicus Monument on the cobblestone ground, when suddenly, behind the tall brick tower, a radiant, giant light-emitting orb appears in the sky, gently pulsing and dispersing while maintaining a perfect circular shape, hanging for a moment above the skyline before slowly gliding away, as on-screen messaging ties this serene spectacle to Lotto’s support for dreams, Polish sports, and cultural initiatives. Using dynamic CGI effects, this Lotto FOOH ad transforms the familiar Toruń town hall and Copernicus square into an innovative product showcase.

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