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Moving Bits Moving Murals on Buildings

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Outstanding

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Credits

Brand: Moving Bits

Agency: MOVING BITS

Production Company: MOVING BITS

VFX: MOVING BITS

Sound: MOVING BITS

Metadata

Brand Industry: Services

Country: Singapore

City: Singapore

Effects / Animations: Simple Motion, Complex Motion, Rigid-Body, Morphing & Transformation, Fluid & Splash

Surroundings: Streets, Shops, Buildings, Murals

Date posted: August 27, 2024

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This Moving Bits cgi ad begins with the mural 'Samsui Woman At Rest' subtly coming to life as the painted woman nods and smiles at pedestrians on an ordinary shop-lined street. This moment cleverly highlights the campaign’s celebration of Singapore’s multicultural heritage as the murals of local life begin moving—'The Street Tailor' man adjusts fabric among vivid clothes, an elder in 'Dreams of Chinatown' spills imaginary tea down to a man with an actual umbrella, and a fruit basket topples from 'Kampong Gelam' as real and painted scenes merge with wind-blown textiles. As a perfect blend of distinctive storytelling and captivating product integration, the CGI effects enhancement is designed for Singapore’s National Day cultural tribute.

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