FOOH Impact Score:
Outstanding
Learn moreCredits
Brand: Moving Bits
Agency: MOVING BITS
Production Company: MOVING BITS
VFX: MOVING BITS
Sound: MOVING BITS
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This Moving Bits cgi ad begins with the mural 'Samsui Woman At Rest' subtly coming to life as the painted woman nods and smiles at pedestrians on an ordinary shop-lined street. This moment cleverly highlights the campaign’s celebration of Singapore’s multicultural heritage as the murals of local life begin moving—'The Street Tailor' man adjusts fabric among vivid clothes, an elder in 'Dreams of Chinatown' spills imaginary tea down to a man with an actual umbrella, and a fruit basket topples from 'Kampong Gelam' as real and painted scenes merge with wind-blown textiles. As a perfect blend of distinctive storytelling and captivating product integration, the CGI effects enhancement is designed for Singapore’s National Day cultural tribute.