Moving Bits Moving Murals on Buildings

Singapore Murals Nod, Spill Tea

This CGI advertisement from Moving Bits brings murals to life on ordinary shop-lined streets. It begins with 'Samsui Woman At Rest', where the painted woman nods and smiles at pedestrians. This subtly highlights Singapore’s multicultural heritage.

The campaign continues with other murals: 'The Street Tailor' adjusts fabric among vivid clothes, an elder in 'Dreams of Chinatown' spills imaginary tea onto a man with an actual umbrella, and a fruit basket topples from 'Kampong Gelam'. These scenes merge real and painted elements, enhanced by wind-blown textiles.

The CGI effects are designed for Singapore’s National Day cultural tribute, offering a blend of storytelling and captivating product integration.

S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Bronze Winner at the FOOH Awards 2025

Credits

Agency:MOVING BITS
Production:MOVING BITS
VFX:MOVING BITS
Sound:MOVING BITS

Metadata

Work Type: FOOH
Brand Industry:Services
Country:Singapore
Date posted:August 27, 2024
Source:Instagram