Young Emperors Giant Book Drops at Perrotin Store

In this Young Emperors cgi video, the duo stand on a Paris street in their signature black mirrored outfits as reflections ripple across their clothing and a giant red book suddenly drops from the sky. The ad dramatically reimagines an everyday street scene with a clear invitation as the oversized book, emblazoned with shifting white lines and the text “Perrotin store, and Young Emperors invite you, Thursday, January 29, 6 to 8 p.m., Perrotin’s store, Paris, 76 rue de Turenne. They will sign their new book, The Alphabet of Influence,” lands upright at the entrance of the Perrotin store, then shrinks and is absorbed into the pavement, leaving the message embedded in the ground. A dynamic spot that masterfully blends creativity with a distinctive twist on promoting Young Emperors’ book signing event and the launch of The Alphabet of Influence at Perrotin in Paris.