Young Emperors Giant Book Drops at Perrotin Store

This CGI video features the duo Young Emperors on a Paris street, dressed in their signature black mirrored outfits, with reflections rippling across their clothing. A giant red book dramatically drops from the sky, landing upright at the entrance of the Perrotin store.

The oversized book is emblazoned with shifting white lines and the text: 'Perrotin store, and Young Emperors invite you, Thursday, January 29, 6 to 8 p.m., Perrotin’s store, Paris, 76 rue de Turenne. They will sign their new book, The Alphabet of Influence.' The book then shrinks and is absorbed into the pavement, leaving the message embedded in the ground. This dynamic spot promotes Young Emperors’ book signing event and the launch of The Alphabet of Influence at Perrotin in Paris.