Bath & Body Works Helicopter Drops Giant Products

This Bath & Body Works FOOH ad begins with a giant pink You're Cheeky body mist standing prominently on a paved street, set against the East River, Brooklyn Bridge, and New York City skyline. This moment cleverly highlights the product's bold presence as a checkered blue and white helicopter swoops in to airdrop an equally large You're Cheeky body wash next to the mist, followed by one more descent to deliver an oversized bottle of body cream before flying off into the sky. As a perfect blend of dynamic storytelling and memorable product integration, the CGI enhancement is designed for showcasing the larger-than-life appeal of the You're Cheeky collection.