Bath & Body Works Helicopter Drops Giant Products
Helicopter Drops Giant Body Wash in NYC
This FOOH ad features a giant pink You're Cheeky body mist standing prominently on a paved street, set against the East River, Brooklyn Bridge, and New York City skyline.
A checkered blue and white helicopter swoops in to airdrop an equally large You're Cheeky body wash next to the mist, followed by one more descent to deliver an oversized bottle of body cream before flying off into the sky.
This CGI enhancement showcases the larger-than-life appeal of the You're Cheeky collection through dynamic storytelling and memorable product integration.
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FOOH Impact ScoreImpressive
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