FOOH Impact Score:
Impressive
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In this Sephora faux ooh ad, the scene opens with an aerial view of the Duomo di Milano as silver inflatable letters and a colorful lipstick float skyward against the skyline. The ad humorously reimagines the historic Milanese landmark with a vibrant display of rising cosmetic inflatables, transforming the sky into a makeup celebration where bubbles and bobbing icons surround the shifting letters that form the word “SEPHORiA.” A captivating moment that masterfully blends fun with a memorable twist on beauty branding.