FOOH Impact Score:
Solid
Learn moreImagine walking through Manhattan and witnessing a massive skincare bottle emerge from the ground. That’s the Captivating premise of this Paula's Choice fake ooh ad featuring the 6% Mandelic Acid + 2% Lactic Acid Liquid Exfoliant. The video unfolds as a woman strolls near the Equitable Building, only to be stopped in her tracks as an enormous version of the product rises dramatically, with mist rolling gently down its surface. Stunned by the moment, she pauses to snap a photo, clearly fascinated by the unexpected spectacle. Using Innovative computer generated graphics, this Paula's Choice fake ooh ad transforms a city street into an Effective product showcase.
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