Paula’s Choice Giant Exfoliant in Manhattan
Bottle Rises by Equitable Building
This fake out-of-home (FOOH) CGI advertisement for Paula's Choice features a massive skincare bottle emerging from the ground in Manhattan. The video shows a woman walking near the Equitable Building, who stops as an enormous version of the 6% Mandelic Acid + 2% Lactic Acid Liquid Exfoliant rises dramatically, with mist rolling gently down its surface.
Stunned by the moment, she pauses to take a photo, clearly fascinated by the unexpected spectacle. Using computer-generated graphics, this Paula's Choice fake OOH ad transforms a city street into an effective product showcase.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Vertex CGI
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