Sephora Colosseum Filled With Foundations

Imagine the Colosseum transforming into a giant makeup display. That’s the captivating premise of this Sephora CGI campaign featuring the Fenty Beauty Soft'Lit Naturally Luminous Longwear Foundation. The video unfolds as the scene opens with an aerial view of Rome, Italy, showcasing the historic Colosseum nestled within the city’s vibrant architecture. Inside the amphitheater, enormous foundation bottles in a range of skin tones begin to squeeze one by one into place, fitting snugly into the structure's arches. A single bottle, suspended by a parachute adorned in Sephora’s iconic black and white stripes, drifts gently down, releasing liquid foundation that pours below as it lands. Using distinctive computer generated imagery, this Sephora CGI campaign transforms the Colosseum into a captivating product showcase.