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Urban Decay Luminizer Hanging on Ski Lift

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Urban Decay

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: Unknown

City: Unknown

Effects / Animations: Fluid & Splash, Large Objects, Simple Motion, Floating & Flying Objects

Surroundings: Ski Parks, Snowy Slopes, Snow, Pine Trees

Date posted: February 12, 2025

Source: Instagram

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Imagine a snow-covered ski resort turning into a makeup wonderland. That’s the captivating premise of this Urban Decay vfx advertising featuring their new Face Bond Luminizer. The video unfolds as a serene winter scene is transformed when enormous floating luminizer bottles in various shades glide along a ski lift, suspended above white slopes and pine trees. As the bottles move, glossy streams of gold and brown liquid spill from them, flowing smoothly downhill and blending into the snow while droplets glisten as they fall, creating an unusual but intriguing cosmetic cascade down the piste. Using innovative computer generated imagery, this Urban Decay vfx advertising transforms a winter landscape into a dynamic product showcase.

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