À La Mère de Famille Fishes Swim Above River

In this À La Mère de Famille FOOH ad, the scene begins with the storefront at 38 Rue du Faubourg Montmartre, as a giant Poisson Pierre-Jean chocolate fish floats serenely out into the open air. The scene unfolds as the camera pans to 35 Rue du Faubourg Montmartre, where five more enormous chocolate fish rise from the store and swim above the cobblestone street, eventually making their way toward the Seine River, where they join hundreds of other chocolate fish gliding and rushing over the water alongside Bateaux Mouches in a nod to April Fools Day. With a clear use of computer generated imagery, this À La Mère de Famille chocolate fish FOOH ad transforms the Parisian skyline into a fresh, relatable spectacle, highlighting À La Mère de Famille’s creative campaign promotional goal.