À La Mère de Famille Fishes Swim Above River

This FOOH (fake out-of-home) CGI advertisement for À La Mère de Famille begins at their storefront at 38 Rue du Faubourg Montmartre, as a giant Poisson Pierre-Jean chocolate fish floats serenely into the open air.

The scene then pans to 35 Rue du Faubourg Montmartre, where five more enormous chocolate fish rise from the store and swim above the cobblestone street. They eventually make their way toward the Seine River, joining hundreds of other chocolate fish gliding and rushing over the water alongside Bateaux Mouches, in a nod to April Fools Day.

Through the clear use of computer-generated imagery, this À La Mère de Famille chocolate fish FOOH ad transforms the Parisian skyline into a fresh, relatable spectacle, highlighting the brand's creative campaign promotional goal.