1664 Blanc Giant Beer Bottle Reveal at Arcul de Triumf
1664 Blanc Giant Bottle Reveal at Arcul de Triumf
This video showcases a Kronenbourg 1664 Blanc faux out-of-home (FOOH) advertisement. It features colossal bottles of 1664 Blanc beer rising through Bucharest's historic Triumphal Arch.
The scene unfolds with massive blue velvet curtains parting to reveal gigantic beer bottles towering between the columns of the iconic monument. This augmented reality effect transforms the symbolic arch into a clear product showcase, blending French elegance with architectural heritage in honour of France’s national day.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Brigada CGI
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