Nespresso Coffee Emerges Atop Bosco Verticale

In this Nespresso fake out-of-home advertisement, Milan’s Bosco Verticale building is transformed into a giant coffee capsule. A hand descends from above, wrapping the sustainable high-rise in cream-coloured packaging, with its greenery merging into the design. A transparent, floating coffee cup then appears above the structure.

This computer-generated ad showcases Nespresso’s compostable collection, using one of Italy’s recognised eco-buildings to highlight the brand’s message of sustainability blended with premium coffee culture.