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Nespresso Coffee Emerges Atop Bosco Verticale

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Credits

Brand: Nespresso

Who we think created this: Alkanoids

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Italy

City: Milan

Effects / Animations: Simple Motion, Large Objects, Building Transformation, Optical Illusion & Perspective Tricks

Surroundings: Bosco Verticale, City, Park

Date posted: May 13, 2024

Source: Instagram

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In this Nespresso fake out of home ad, Milan’s iconic Vertical Forest begins to transform as a giant hand descends from above, turning the sustainable high-rise into a massive coffee capsule in a clever showcase of the brand's compostable collection. The scene unfolds as the tower is smoothly wrapped in elegant cream-colored packaging, its lush greenery merging seamlessly with the design, while a transparent floating coffee cup appears above, completing the creative transformation. With a distinctive use of computer generated graphics, this Nespresso eco-conscious coffee campaign fake out of home ad transforms one of Italy’s most recognized eco-buildings into a fresh, relatable spectacle, highlighting Nespresso’s message of sustainability blended with premium coffee culture.

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