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BrandDubai Tower Glass Windows Flip Displaying Flag

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Credits

Brand: BrandDubai

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Services

Country: United Arab Emirates

City: Dubai

Effects / Animations: Building Transformation, Simple Motion

Surroundings: One Za'abeel Tower, Highways, Skylines

Date posted: December 2, 2023

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Imagine a skyscraper becoming an LED canvas celebrating a nation's pride. That’s the creative premise of this BrandDubai FOOH campaign featuring a vibrant tribute to the United Arab Emirates' National Day. The video unfolds as the camera moves along the highway, revealing One Za'abeel Tower majestically rising against the cityscape. Suddenly, the tower’s glass windows seamlessly flip from top to bottom, gradually transforming the dual structures into a massive display of the UAE flag. As the transformation completes, the phrase 'HAPPY NATIONAL DAY' appears boldly across the horizontal sky bridge, set against the Dubai skyline. Using dynamic CGI effects, this BrandDubai FOOH campaign transforms One Za'abeel into an engaging product showcase.

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