FOOH Impact Score:
Improvable
Learn moreIn this Volksbank CGI campaign, the video opens on a cityscape where a building stands out with a section cleverly designed like a gift box, wrapped in Volksbank-branded paper and crowned with a massive blue ribbon. The scene unfolds as the festive wrapper separates in the middle like a curtain, unveiling an interior adorned with Volksbank logos, a prominent white Christmas tree, and hanging blue ornaments, while several cars are parked nearby, completing the setting. With a memorable use of computer generated imagery, this Volksbank seasonal promotion transforms everyday architecture into a festive celebration, highlighting Volksbank’s message of community warmth and holiday cheer.
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