FOOH Impact Score:
Solid
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In this BrandDubai fake out of home ad, a sweeping aerial shot reveals downtown Dubai at night as city buildings shimmer under the lights. The ad dramatically reimagines the iconic Burj Khalifa as it's enveloped in crescent moon and star lights using innovative computer generated graphics, giving the impression of a glowing garland wrapping down from its summit. A captivating fake out of home ad that masterfully blends visual storytelling with a distinctive celebration of Ramadan in Dubai.