SEB Coins On Thread Hang Above Jar

In this SEB Bank faux ooh ad, a towering green jar is set before SEB’s headquarters in Vilnius, Lithuania, capturing the attention of passersby as the focal point of a savings campaign. The scene unfolds as massive coins suspended from above begin to fall methodically into the jar, while other coins sway gently, eventually coming together to form the Lithuanian phrase “METAS PRADĖTI,” meaning “TIME TO START,” inspiring viewers to begin saving. With a memorable use of computer generated imagery, this SEB Bank savings campaign faux ooh ad transforms a familiar cityscape into a dynamic visual metaphor, highlighting SEB’s invitation to take the first step toward financial planning.