SEB Coins On Thread Hang Above Jar

This faux out-of-home ad for SEB Bank features a towering green jar placed before SEB’s headquarters in Vilnius, Lithuania. It serves as the focal point of a savings campaign, capturing the attention of passersby.

Massive coins, suspended from above, methodically fall into the jar, while other coins gently sway. These coins then coalesce to form the Lithuanian phrase “METAS PRADĖTI,” which translates to “TIME TO START,” encouraging viewers to begin saving.

Through computer-generated imagery, this SEB Bank savings campaign transforms a familiar cityscape into a dynamic visual metaphor, illustrating SEB’s invitation to initiate financial planning.