L’Oréal Groupe Prada Flower Blooms in NYC

This Prada fake out of home ad begins with a giant flower blooming in the heart of Central Park, set against New York’s skyline. This moment cleverly highlights the immersive experience of Prada Paradoxe as the petals release glowing virtual seeds that float gracefully, resembling dandelions caught in the wind. As a perfect blend of Captivating storytelling and CGI effects product integration, the visual enhancement is designed for celebrating the launch of Prada Beauty’s immersive pop-up in Chelsea, New York City, from September 6th-8th.