L’Oréal Groupe Prada Flower Blooms in NYC
Petals Release Glowing Seeds in Central Park
This FOOH (fake out-of-home) CGI advertisement for L’Oréal Groupe Prada features a giant flower blooming in the heart of Central Park, set against the New York City skyline. This visual aims to highlight the immersive experience of Prada Paradoxe.
As the petals release glowing virtual seeds, they float gracefully like dandelions caught in the wind. This CGI effect is designed to celebrate the launch of Prada Beauty’s immersive pop-up in Chelsea, New York City, which took place from September 6th-8th.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
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