FOOH Impact Score:
Solid
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This Presur mixed reality ad begins with a man strolling through Parque Urbano Isla Cautin in Temuco, Chile, while oversized Presur furniture pieces float serenely above him, including the Banca Media Esfera Con Madera, Basurero Calafquen, and Mesa De Ajedrez Con Pisos. This moment cleverly highlights the versatility of the product in unexpected situations as the man reaches up to interact with the Bebedero Triple Circular, and as he continues walking, a floating Banca Papudo drifts toward him, briefly obscuring both him and the other products before it remains isolated in the frame. A woman then enters the scene, notices the bench, gestures toward it, and watches as it gently descends and lands; she takes a seat, completing the interaction and showcasing the human-centered design of the brand’s urban furniture. As a perfect blend of dynamic storytelling and effective product integration, the computer generated imagery enhancement is designed for promoting the functionality and presence of Presur’s designs in real-world urban spaces.