FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Solid
Learn moreIn this IKEA fake ooh ad, the scene opens with the Statue of Liberty basking in sunlight as two helicopters emerge carrying a massive black-and-white comforter. The ad humorously reimagines the iconic American landmark being gently wrapped in cozy bedding, with the statue’s head and torch still boldly visible, as a showcase of IKEA’s sleep essentials. A clear execution that masterfully blends humor with a memorable twist on home comfort.
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IKEA
IKEA
IKEA
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