IKEA Statue of Liberty Wrapped With Comforter
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this IKEA fake ooh ad, the scene opens with the Statue of Liberty basking in sunlight as two helicopters emerge carrying a massive black-and-white comforter. The ad humorously reimagines the iconic American landmark being gently wrapped in cozy bedding, with the statue’s head and torch still boldly visible, as a showcase of IKEA’s sleep essentials. A clear execution that masterfully blends humor with a memorable twist on home comfort.
