FOOH Impact Score:
Improvable
Learn moreThis OnePlus FOOH campaign begins with the streets of Paris coming alive as a water bubble carrying a shiny metal bar gently floats through the air. This moment cleverly highlights the anticipation and excitement surrounding the brand’s upcoming reveal as the bubble bounces off a building before landing on the cobblestone street, bursting in a final leap that sparks a transformation. As the metal bar makes contact with the ground, it triggers a stunning change, turning the pavement into gleaming metal and creating a striking contrast against the Parisian backdrop. As a perfect blend of Engaging storytelling and Dynamic product integration, the CGI effects enhancement is designed for building excitement around the July 9, 2024, event.
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