Sephora Crane Lowers Down Shopping Bag
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FOOH Impact Score
Impressive
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A-Tier
B
C
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Imagine the world's tallest skyscraper welcoming a beauty delivery. That’s the distinctive premise of this Sephora cgi campaign featuring a giant branded tote descending into the heart of the city. The video unfolds as a crane glides beneath the iconic Burj Khalifa, slowly lowering an oversized Sephora shopping bag toward the plaza below, while a man stops mid-walk to snap a photo of the striking installation. Using computer generated imagery, this Sephora cgi campaign transforms the bustling streets of Downtown Dubai into a memorable product showcase.
