Sephora Crane Lowers Down Shopping Bag

Sephora Crane Lowers Shopping Bag

This Sephora CGI campaign features a giant branded tote descending into the heart of the city. The video shows a crane gliding beneath the iconic Burj Khalifa, slowly lowering an oversized Sephora shopping bag toward the plaza below.

A man stops mid-walk to snap a photo of the striking installation. Using computer-generated imagery, this campaign transforms the bustling streets of Downtown Dubai into a memorable product showcase.

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FOOH Impact ScoreImpressive
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Credits

Brand:Sephora

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
City:Dubai
Date posted:December 16, 2023
Source:Instagram