Lumene Moisturizer Rises Toward the Sky

In this Lumene mixed reality ad, an impactful giant blue LÄHDE Nordic Hydra moisturizer tube emerges above Helsinki's Kamppi shopping center, its high SPF50 label boldly visible as it looms over the plaza. The ad humorously reimagines the everyday cityscape with a skincare product so protective it dwarfs urban architecture, transforming routine pedestrian moments into a clear nod to Nordic skincare excellence. A memorable execution that masterfully blends creativity with a compelling twist on hydration and sun protection.