Lumene Moisturizer Rises Toward the Sky
Santeri Salmi VisualAvailable for work
Lumene Moisturizer Towers Over Helsinki
This mixed reality advertisement for Lumene features a giant blue LÄHDE Nordic Hydra moisturizer tube. It dramatically emerges above Helsinki's Kamppi shopping centre, prominently displaying its SPF50 label as it overlooks the plaza.
The ad playfully re-imagines the urban landscape, showcasing a skincare product so protective it dwarfs surrounding architecture. This transforms ordinary city scenes into a memorable tribute to Nordic skincare, blending creativity with a compelling message of hydration and sun protection.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Santeri Salmi
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