Sephora Black and White Strips Metro Station
Shopping Bags Swing Below a Dubai Train
This mixed reality advertisement for Sephora opens with a view of 48 Burj Gate, as a black-and-white striped train travels along the Dubai Mall Metro railway. Two oversized Sephora shopping bags swing below the moving train, drawing attention to the brand's bold identity.
The camera then pans sideways to reveal the striped entrance of the Dubai Mall Metro station, which has been transformed into 'SEPHORA STATION' against the Dubai skyline. This CGI effects enhancement was designed to drive visibility for Sephora at Burj Khalifa, blending innovative storytelling with memorable product integration.
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FOOH Impact ScoreImpressive
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Credits
Brand:
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