FOOH Impact Score:
Impressive
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This Sephora mixed reality ad begins with a striking view of 48 Burj Gate as a black-and-white striped train glides along the Dubai Mall Metro railway. This moment cleverly highlights the brand’s bold identity as two oversized Sephora shopping bags swing below the moving train, drawing attention while the camera pans sideways to reveal the striped entrance of the Dubai Mall Metro station, now transformed into 'SEPHORA STATION' against the sleek urban skyline of Dubai. As a perfect blend of innovative storytelling and memorable product integration, the CGI effects enhancement is designed for driving visibility of Sephora at Burj Khalifa.