Zara Dragon on Wheels at Shanghai

Zara Dragon on Wheels in Shanghai

A striking dragon was spotted soaring over the streets of Shanghai in this Zara CGI ad. The Xi Xing Le x Zara dragon glides effortlessly down Wukang Road, weaving through the streets like a motorcycle heading toward Anfu Road.

Its vivid colours and intricate details create a stunning visual as pink dragons begin to emerge from different corners, moving dynamically in various directions. As one dragon gently comes to a stop, a question lingers—will it reach the mysterious pop-up store?

This Zara CGI ad transforms the streetscape into a mesmerising spectacle, highlighting Zara’s immersive brand storytelling.

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Credits

Brand:Zara

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:China
Date posted:January 13, 2024
Source:Instagram