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Zara Dragon on Wheels at Shanghai

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Credits

Brand: Zara

Agency / Production / VFX: Unknown

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In this Zara cgi ad, a striking dragon is spotted once again soaring over the streets of Shanghai, capturing the attention of onlookers. The scene unfolds as the Xi Xing Le x Zara dragon glides effortlessly down Wukang Road, weaving through the streets like a motorcycle heading toward Anfu Road. Its vivid colors and intricate details create a stunning visual as pink dragons begin to emerge from different corners, moving dynamically in various directions. As one dragon gently comes to a stop, a question lingers—will it reach the mysterious pop-up store? With an Engaging use of CGI, this Zara cgi ad transforms the streetscape into a mesmerizing spectacle, highlighting Zara’s immersive brand storytelling.

Metadata

Brand Industry: Retail & Fashion

Country: China

City: Shanghai

Theme: Chinese New Year

Effects / Animations: Large Objects, Object Transformation

Surroundings: Wukang Road, Pedestrian, Bicycles, Street, Tree, Traffic Light

Posted on January 13, 2024

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