Adidas Giant Sneaker Cake Slice
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FOOH Impact Score
Outstanding
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A
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C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Adidas cgi campaign, a man and a woman curiously watch as a giant white Adidas Superstar XLG sneaker stands on a park lawn. The ad humorously reimagines an oversized shoe with a surprising twist, as a forklift lifts the sneaker and slices through it, revealing a blue cake with icing filling inside. A distinctive cgi campaign that masterfully blends creativity with a memorable twist on Adidas' latest release.
