FOOH Impact Score:
Solid
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This Qatar Duty Free mixed reality ad begins with a sales lady inside the vibrant store feeling a sudden vibration. This moment cleverly highlights the immersive energy of the Qatar Grand Prix experience as the scene shifts to Hamad International Airport’s passenger terminal, where a speeding Qatar Duty Free-themed Formula 1 car blazes through curious onlookers, makes a quick stop at a coffee shop for a takeaway, then continues its route around landmarks such as the iconic Lamp Bear before coming to a dramatic halt. As a perfect blend of memorable storytelling and dynamic product integration, the CGI effects enhancement is designed for promoting the excitement surrounding the Qatar Grand Prix.