Bombril Street Turns Festive by Steel Wool

Imagine a historic city plaza turning festive with a massive cleaning product flying overhead. That’s the captivating premise of this Bombril cgi campaign featuring its iconic steel wool. The video unfolds as an aerial view of Praça Rio Branco reveals a gigantic Bombril package descending slowly toward the square, shifting scenes to Rua do Bom, where the passing product instantly transforms the street into a vibrant Festa Junina celebration—complete with farm-themed props, colorful bunting, festive street lighting, and vivid fireworks lighting up the sky. Using innovative computer generated graphics, this Bombril cgi campaign transforms a traditional neighborhood into an engaging product showcase.