L'Oréal Building Showcases Hair Products

Imagine Brazil’s sleekest skyscraper turning into a sprawling canvas for molecular hair science. That’s the distinctive premise of this L'Oréal cgi video featuring a cascading Absolut Repair Molecular installation. The video unfolds as the brand’s Rio de Janeiro headquarters becomes the backdrop for a striking visual narrative—giant golden repair elements surge from massive product bottles, flowing down the tower’s façade to represent deep fiber penetration and peptide repair in action. Using engaging computer generated imagery, this L'Oréal cgi video transforms a corporate tower into an innovative product showcase.