FOOH Impact Score:
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Outstanding
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In this BET CGI campaign, tugboats glide across the Hudson River as they haul a towering BET Awards 2025 trophy through the water toward Liberty Island. The ad humorously reimagines the Statue of Liberty being lifted by a tall crane, replaced by the striking trophy that symbolizes the upcoming celebration. A creative execution that masterfully blends humor and storytelling with a memorable twist on honoring culture and entertainment.
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