Abu Dhabi Showdown Week Giant UFC Belt
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In this FOOH ad, a towering UFC championship belt erupts from the gleaming façade of Abu Dhabi's Etihad Arena, signifying the epic scale of the upcoming Usman vs. Chimaev clash. The scene unfolds as giant fighter hands grip the enormous gold and silver belt, tearing it through the arena's golden walls beneath signage promoting UFC 294, mirroring the event’s explosive “Breaking Through” tagline during Abu Dhabi Showdown Week. With a clear use of augmented reality, this FOOH ad transforms architectural landmarks into a dramatic expression of UFC's raw power and excitement, highlighting FOOH’s campaign to immerse fans in the high-stakes world of championship fighting.
