Abu Dhabi Showdown Week Giant UFC Belt
Giant Hands Rip Through Etihad Arena
This FOOH advertisement features a towering UFC championship belt emerging from the gleaming façade of Abu Dhabi's Etihad Arena. It symbolises the epic scale of the upcoming Usman vs. Chimaev clash during Abu Dhabi Showdown Week.
Giant fighter hands grip the enormous gold and silver belt, tearing it through the arena's golden walls beneath signage promoting UFC 294. This visual mirrors the event’s explosive “Breaking Through” tagline. The ad utilises augmented reality to transform architectural landmarks, expressing UFC's raw power and excitement and immersing fans in the high-stakes world of championship fighting.
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FOOH Impact ScoreOutstanding
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Credits
Brands:
Artist:Vertex CGI
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