Abu Dhabi Showdown Week Giant UFC Belt
Giant Hands Rip Through Etihad Arena
This FOOH advertisement features a towering UFC championship belt emerging from the gleaming façade of Abu Dhabi's Etihad Arena. It symbolises the epic scale of the upcoming Usman vs. Chimaev clash during Abu Dhabi Showdown Week.
Giant fighter hands grip the enormous gold and silver belt, tearing it through the arena's golden walls beneath signage promoting UFC 294. This visual mirrors the event’s explosive “Breaking Through” tagline. The ad utilises augmented reality to transform architectural landmarks, expressing UFC's raw power and excitement and immersing fans in the high-stakes world of championship fighting.
S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brands:
Artist:Vertex CGI
Amazon Music Vinyl Record Rolling on Street
Prompt Filmes Headphone on Painted Building
Thayse de Andrade Maia
Lobofest Poster and Screen Ads on Building
Thayse de Andrade Maia
Netflix Rotating TUDUM 3D Signage
Golden Geese Studios
Disney "Pixar" Icons Take Over London
TV5 Giant Hockey Sticks Emerge From Billboard
BäxLab
Snoop Dogg Billboard Blows Smoke With Sneaker
AS IF
Marvel Deadpool and Wolverine Giant Heart Keychain
Marie Claire Giant Mascaras Takeover Paris
Madison Square Garden Butterfly Perches on Arena
Adidas Yellow Hand Shows Sneaker at Facade
Samsung Mobile Flip Phone Opens on Road Side