FOOH Impact Score:
Solid
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In this Qmusic fake out of home ad, the scene opens over Amsterdam's iconic Prinsengracht canal, revealing slowly drifting boats, a passing river taxi, and the recognizable silhouettes of the Westertoren and Westerkerk. The ad humorously reimagines the historic tower as a launchpad for a flurry of colorful Taylor Swift friendship bracelets, which cascade from the cathedral’s spire, each revealing letter beads spelling out 'QMUSIC' and 'TAYLOR' as the camera zooms in. A captivating execution that masterfully blends fun and creativity with a memorable twist on promoting Taylor Swift’s Eras Tour in the Netherlands.