Eyesmag Cloud Sailboat Floats Across Seoul

This Tommy Hilfiger FOOH ad features a giant sailboat, shaped from cotton-like clouds, floating down a city street between tall buildings in Seoul. Its white and blue-striped sails glide toward the camera before it turns and heads for Lotte World Tower and Lotte World Mall, all rendered with smooth CGI effects.

The ad dramatically reimagines the familiar Seoul skyline and the Han River. As the dissolving cloud vessel reveals a branded Tommy Hilfiger sailboat in bold red, white, and blue, it introduces the Summer 2026 pop-up at Lotte Avenue Jamsil and its nautical-inspired collection. The boat lands with a splash, masterfully blending imagination and brand identity with a focused story around Tommy Hilfiger’s Summer 2026 campaign.