FOOH Impact Score:
Outstanding
Learn moreCredits
Brand: Marvel
Agency: DON PORFIRIO
Production Company: DON PORFIRIO / LA FACULTAD
VFX: DON PORFIRIO
Sound: RICARDO COVARRUBIAS
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In this Marvel fake ooh ad, two helicopters—one red and one yellow—fly through the skies above Mexico City, each carrying half of a heart-shaped necklace featuring a Deadpool and Wolverine mask. The ad humorously reimagines a bustling cityscape as a stage for superhero camaraderie, with the helicopters delicately dropping the necklace halves onto a Deadpool & Wolverine movie standee, completing a near-heart shape at the foot of a building. A creative execution that masterfully blends humor and creativity with a memorable twist on cinematic promotion.