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Christy Towel Wraps Big Ben

FOOH Impact Score:

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Credits

Brand: Christy

Agency: Rig2

Production Company: adam+gary

VFX: adam+gary

Sound: adam+gary

Metadata

Brand Industry: Home & Garden

Country: England

City: London

Effects / Animations: Cloth, Falling Objects, Large Objects

Surroundings: Big Ben, Streets

Date posted: June 18, 2024

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In this Christy cgi video, the camera opens on a bustling London street with the Big Ben towering above and traffic paused below. The scene unfolds as a massive Christy x Wimbledon Championships Towel 2024 descends dramatically from the sky, landing over Big Ben and elegantly draping the historic structure as the fabric ripples gently in the wind. With a distinctive use of computer generated graphics, this Christy towel campaign transforms a London landmark into a fresh, relatable spectacle, highlighting Christy’s role as the official towel provider of Wimbledon Championships 2024.

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