Christy Towel Wraps Gateway of India
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FOOH Impact Score
Outstanding
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Imagine the Gateway of India needing a championship towel drape. That’s the captivating premise of this Christy CGI campaign featuring the Christy x Wimbledon Championships Towel 2024. The video unfolds as a wide shot reveals the iconic monument in Mumbai surrounded by a curious crowd, while an oversized Christy x Wimbledon Championships Towel 2024 is draped over the structure, flowing gently in the warm breeze. Using innovative computer generated graphics, this Christy CGI campaign transforms a legendary Indian landmark into an effective product showcase.
