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Christy Towel Wraps Gateway of India

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Credits

Brand: Christy

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Home & Garden

Country: India

City: Mumbai

Effects / Animations: Cloth, Large Objects, Banner

Surroundings: Gateway of India, Monuments

Date posted: July 12, 2024

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Imagine the Gateway of India needing a championship towel drape. That’s the captivating premise of this Christy CGI campaign featuring the Christy x Wimbledon Championships Towel 2024. The video unfolds as a wide shot reveals the iconic monument in Mumbai surrounded by a curious crowd, while an oversized Christy x Wimbledon Championships Towel 2024 is draped over the structure, flowing gently in the warm breeze. Using innovative computer generated graphics, this Christy CGI campaign transforms a legendary Indian landmark into an effective product showcase.

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