KitKat Giant Chocolate Drinks Take Over Landmarks

In this KitKat FOOH campaign, the ad opens over Kuala Lumpur’s Pavilion mall, where a digital billboard on the facade comes to life as three KitKat chocolate drinks rise from the screen while red KitKat balloons drift into the sky and passersby pause to capture the moment. The scene unfolds as the view shifts to Singapore’s Marina Bay Sands, where each of the three towers carries an enormous KitKat chocolate drink on its exterior, releasing more red balloons above banners that read “Have a break” and “Drink KitKat,” before cutting to a calm veranda where a person works on a laptop overlooking the Petronas Twin Towers while floating KitKat balloons, each carrying a sachet of the chocolate drink, drift past until one glides close enough for him to reach out and take it, leading into the final campaign message inviting Malaysia and Singapore to enjoy the first KitKat chocolate drink and relax with a break. With a dynamic use of CGI effects, this KitKat chocolate drink FOOH campaign transforms familiar city landmarks into a fresh, relatable spectacle, highlighting KitKat’s goal of encouraging people to take a break and enjoy their new chocolate drink.