Christy Towel Rolls Down From Dubai Frame

This Christy mixed reality ad begins with a sweeping helicopter shot of the Dubai Frame set against the iconic Dubai skyline. This moment cleverly highlights the collaboration between Christy and the Wimbledon Championships as the 2024 Christy x Wimbledon Towel dramatically unfurls from the towering structure, catching the sunlight and fluttering in the breeze to unveil its detailed design. As a perfect blend of distinctive storytelling and creative product integration, the computer generated graphics enhancement is designed for promoting the exclusive launch of the tournament’s official towel in a unique global setting.